Coors, What are you thinking?

It starts like any ordinary beer commercial. He walks to the fridge and picks up a beer and gets excited when the mountain turns blue. Then the female partner bursts out of the bathroom, excitedly showing him the pregnancy test that has turned blue.

What gives, Coors Brewing Company? Do any of you know that drinking any alcohol any time during of the pregnancy, after the zygote becomes a fetus, will damage the brain of the fetus? How can you, as a reputable corporation, make a commercial that celebrates a cold beer while making fun of a pregnancy? Anyone who has any understanding of the damage drinking during a pregnancy can cause would know the man in the commercial should have immediately taken all the beer out of the house so the mother did not have anyone influencing her to drink any alcohol. Another inference I make is the mother probably drank your beer prior to knowing she was pregnant, and, in that case, has already damaged the brain of the unborn child. Instead, your commercial makes fun of the mother. Your message minimizes a pregnancy in a situation I would suggest is ripe for the man influencing the mother to drink. Anytime his addiction to your product is more important than the life he brings into the world, the loser is the child. Shame on you Coors. Take that advertisement off the air!